TSUNAMI60+ 2019

In Brazil of 2018 there was no or very few data about aging and the behavior of Brazilians over 55 years old in the country. Alongside Pipe.Social, me and my team at Hype50+ (named Hype60+ back then) decided to create an unprecedented anthropological study to understand the effects of an aging population on the marketplace, the workplace and our lives. After 10 months interviewing more than 2.500 Brazilians over 55 years old and more than 500 pages written we had for the first time, an in depth overview of the consumers of the future – who they were, what they wanted and what they needed – filling up companies of gigantic sectors with exclusive strategic data to support new products and services.

The innovative and inspiring video case Tsunami Prateado went viral and has already reached over 521.165.000 views on Youtube and has been used all over Brazil by companies, agencies, universities and government. Want to know more about Tsunami60+? Talk to me.